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What Is PPC Pay-Per-Click?

Here is a quick introduction for those of you that are new to PPC. Did you know that more than 50% of all purchases are preceded by an internet search? It’s no wonder that so many advertisers are fighting to establish advertising on the major search engines. We make all business goals a reality by capturing this traffic and turning into sales.

We are able to build and manage the most effective advertising campaign available to any business size. Pay Per Click is the fastest growing advertising method today. Some businesses have seen how good PPC can be and want to invest, but don’t know how. Whatever your aim, we are able to provide the assistance you need to help you realize your business’ potential.

How it works:

PPC is very in-depth, however we build a campaign based on highly targeted keywords specific to your business so that when searchers are looking for your services, products, business or competitors, you will appear. We position you in strategic positions in order for you to get the most clicks (or quality visitors) to your site at the best price.

Your website is for all intent and purposes a virtual shop. Our internet advertising brings the vast number of searchers likely to buy your services through your front door, so that your shop is busy all day every day.

What’s in it for you:

* Budgets can be tailored to your industry and can be modified according to your needs.
* Effectiveness can be seen straight away: you can see how many visitors you get for your money, how many sales, and what target audience you are bringing in.
* Flexibility: we can target different audiences for you.
* Guaranteeing success: with PPC you know that you are only paying for quality traffic who are interested in your services or products.
* Monitoring success: we can determine where your success is coming from, and making optimizations so that the success increases.
* Extensive knowledge base: we know the best process to go through in order to run a successful PPC campaign.

From our extensive knowledge of the industry, we can discuss with you how best to achieve your goals. Some search engines are more suited to particular search engines because of the type of people that they attract. From PPC results, we are able to make changes so that you can continually improve your sales month on month.

How We Manage Your Pay Per Click Campaigns:

We have five aims when working on PPC campaigns:

1. Bring in targeted leads
2. Pay for real results
3. Controlling your positioning
4. Reach your target audience
5. ROI: we deliver real return from your investment making Pay Per Click with Click Consult the most effective advertising solution.

Pay Per Click enables the advertisers to capture quality traffic and bring it to the website. Each search engine is different and has different types of users and volumes so picking the correct search engines and methods is a critical choice. Selection of the most effective keywords for your business is also crucial to the success of the campaign. You can read more about our Pay Per Click setup in our Setup section of the website (hyperlink). There is no minimum spend, however some industries are very competitive. We can provide you with a structured proposal detailing an effective budget in order for you to out-perform your competitors and bring successful ROI. We can setup successful campaigns on Google, Yahoo, MSN and Miva, covering 98% of all internet traffic. Each search engine has different benefits which are explained below.

Google

* Majority share of all search traffic: over 75% in the USA
* Your advert is ranked according to Quality Score. Adverts with the highest quality score will be at the top. In order to get a high quality score, adverts need to be targeted and managed daily. Campaigns that we manage are optimized daily so that Quality Score is really high, and the amount you have to pay for every click is low.
* Benefit from the searches made on Google’s Search Partners such as AOL, Ask Jeeves. This maximizes your advertising exposure to your target audience.
* We can apply timing rules so that your ads appear for when you are most likely to get the best traffic. This minimizes wasting your budget.
* We can create multiple ads for all keywords to see which are most effective.

Yahoo! Search Marketing

* Second largest share of traffic: around 8% in the UK.
* Adverts are ranked according to how much you are willing to pay per click. How much is the traffic worth to you? This can be a good method and we are able to pitch advertisers in an established position. We will position your ads strategically to gain the best results.
* Yahoo will be changing the way it ranks its ads to Google’s method at the beginning of 2007.
* Creation of multiple ads for each keyword to see which are most effective.
* Yahoo has an extensive range of Search Partners to maximize your exposure and reach a maximum target audience.

MSN

* Reach of around 6% of all searches made in the UK.
* Benefit from the demographic targeting of the hotmail users, by age and gender.
* Benefit from ranking according to your relevance.
* Very few advertisers on at the moment, which allows you to make the most of the high volume of traffic.
* We can set timing rules to appear only at certain times.
* We can geographically target major metropolitan areas.

Miva

* Miva powers 2 billion search queries each month worldwide
* We have complete control over the positioning of PPC advertising; all on PPC basis.
* Benefit from a number of search partners including Daily Express, The Sun, Packard Bell and lastminute.com
* Average cost-per-click is normally lower than the other search engines.

Custom Targeted Engines

* We also have a in-house database of engines to target for specific markets such as Business, Finance, Investment Professionals, Automobiles, Computers, Real Estate Buyers and Sellers, Health and much more to target your niche.
* These niche engines are linked up with some of the biggest names in the world. They generate billions of hits per month based on custom searches and should not be ignored and they can be very inexpensive compared to the above engines.

PPC Can Boost Your Revenues Immediately, But Be Careful…
PPC is a great method of advertising but it is much more of an art than just loading up keywords and starting a campaign. We have met clients who lost thousands of dollars by doing this shotgun approach. This is why we offer this service to save you money and get the highest ROI for your money. Remember a click is not a sale, but you’re paying for it. This is where our expertise comes into play by choosing the best keywords that convert to what you’re selling and also having your landing pages setup correctly to convert it into a sale without losing the potential client or sale. Also we prevent PPC Click Fraud that is running wild on the web with Trojan and virus writers stealing your PPC money by providing false clicks to your links. Remember Google settled a 90M Click Fraud Lawsuit for this reason. This is why having real professionals that understand the market and how it works on your side can save you thousands of dollars weekly.